About of :This website is for a book titled "Branding - The Strategy of Victory" by Alexi Chikovani. The book focuses on strategic branding and the mindset required for success in business and life. It emphasizes the importance of understanding and catering to employees and customers as key elements of a strong brand. The author shares his 26 years of experience, highlighting that branding is a mental challenge and a discipline that leads to victory. The book aims to help readers build and manage successful businesses and personal brands by fostering a winning mentality.
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