About of brainding.ge : This website is for a book titled "Branding - The Strategy of Victory" by Alexi Chikovani. The book focuses on strategic branding, sharing the author's 26 years of experience in the field. It emphasizes branding as a 'mentality' or 'brandality,' highlighting discipline, consistency, and continuous learning. The author aims to help readers understand and implement branding as a crucial part of their business and life success. The content suggests a focus on mindset, customer relations, and achieving victory through effective branding strategies.
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