Website analysis nova.ge

Nova.ge is an online store specializing in construction and renovation materials, targeting Georgian consumers looking for tools and supplies. Established in 2014, the website leverages popular brands like INGCO and WADFOW, alongside domestic "produced in Georgia" items, indicating a strategy to cater to both international quality standards and local sourcing preferences. Its strong presence on social media, particularly Facebook, and the use of common analytics tools like Google Analytics and Facebook Pixel suggest a well-rounded digital marketing approach aimed at reaching a broad customer base within Georgia's growing e-commerce sector for home improvement and construction needs.