Website analysis pspbeautyfair.ge

This website, pspbeautyfair.ge, serves as an online platform for the "Beauty Fair by PSP" event, organized by the well-established Georgian pharmaceutical and retail giant, PSP Farma. The site details an agenda featuring masterclasses and presentations from notable figures, indicating a focus on beauty, dermatology, and hair care, aligning with the growing consumer interest in these sectors within Georgia. While the site is relatively new, its association with PSP Farma lends it significant credibility, and its social media presence on YouTube, Facebook, and Instagram suggests an effort to engage with a Georgian audience interested in beauty trends and professional development. The absence of HTTPS is a notable technical oversight, but the presence of Google Tag Manager and Facebook Pixel indicates a strategic approach to audience tracking.