Website analysis superapp.ge

Superapp.ge, operating under the name BookingHub, positions itself as Georgia's first online booking platform, aiming to connect users with a variety of services. While the site's content suggests a focus on beauty and wellness salons, like Nail Sunny Tbilisi and Kai•ros Beauty Lab, its broader aspiration to facilitate bookings for diverse "favorite services" indicates an ambition to become a comprehensive Georgian superapp. The platform is relatively new, established in July 2024, and utilizes Facebook Pixel for analytics, reflecting common digital marketing strategies employed by Georgian businesses. With social media presence on Facebook, LinkedIn, and Instagram, BookingHub seeks to engage a Georgian audience increasingly reliant on digital channels for service discovery and appointment scheduling.